Afterpay logo

Afterpay Brand Colors

Afterpay is a buy-now-pay-later platform popular in Australia, the US, and UK that lets shoppers split purchases into four equal fortnightly interest-free installments. It has been adopted by thousands of fashion, beauty, and lifestyle retailers. Afterpay's black-and-mint brand communicates modern, stylish, and interest-free shopping flexibility.

https://afterpay.com

Afterpay documents two official colors for its finance identity: Aero Blue (#C2FAE5) and Rich Black (#070808). Measured against white, just one value satisfies the 4.5:1 minimum WCAG 2.1 SC 1.4.3 sets for normal-size text: Rich Black, at 20.05:1; the other is limited to fills, large text, and non-text elements.

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Afterpay Color Palette

Afterpay uses 2 official colors in its brand identity.

Aero Blue

#C2FAE5
HEX #C2FAE5
RGB 194, 250, 229
HSL 157.5°, 84.8%, 87.1%
On white 1.16:1
On black 18.1:1
As text on white Fail

Rich Black

#070808
HEX #070808
RGB 7, 8, 8
HSL 180.0°, 6.7%, 2.9%
On white 20.05:1
On black 1.05:1
As text on white AAA

Frequently Asked Questions

What are the official Afterpay brand colors?
Afterpay uses 2 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Afterpay brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Afterpay colors official?
The color codes on this page are sourced from Afterpay's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Afterpay brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Afterpay brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Afterpay's brand guidelines.
What is the primary Afterpay color?
The primary Afterpay brand color is Aero Blue (#C2FAE5). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Afterpay colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Afterpay colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Afterpay rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Afterpay color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Afterpay palette

Of the 2 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

Afterpay and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Afterpay.