AllTrails Brand Colors

Q: How do I use AllTrails brand colors in CSS?

Copy the HEX code and use it in CSS like: color: #HEX; or background-color: #HEX;

Q: Are these AllTrails colors official?

The color codes are sourced from AllTrails's publicly available brand guidelines, press kits, and official resources.

Q: What color formats are available?

Each color is shown in HEX, RGB, and HSL. Click a swatch for HSV, CMYK, and OKLCH values.

Q: Can I use AllTrails brand colors in my project?

Brand colors can be referenced for educational or editorial purposes. For commercial use implying endorsement, check AllTrails's brand guidelines.

Q: What is the primary AllTrails color?

The primary color is the first listed in the brand palette and is typically the most recognizable.

Q: How do I ensure color accuracy across devices?

HEX and RGB render consistently on screens. For print, convert to CMYK. Always proof on target devices.

Q: Do AllTrails colors meet accessibility standards?

Accessibility depends on color pairing. Each color page shows WCAG contrast ratios against white and black.

Q: How often are brand colors updated?

We periodically review and update brand color data when companies rebrand or publish new guidelines.

Q: What other brands have similar colors?

Click any color to see other brands using the same hex value. Browse all brands on the Brands page.

AllTrails is the world's most popular hiking, trail running, and mountain biking app, providing access to over 400,000 mapped trails with reviews, photos, and real-time navigation. Used by outdoor enthusiasts worldwide, it helps hikers of all skill levels discover and safely navigate trails. AllTrails' earthy green brand reflects its deep connection to nature.

https://alltrails.com

142800 (#142800) carries the AllTrails identity, alongside 5DE372 (#5DE372). Only 142800 meets the 4.5:1 contrast ratio WCAG AA requires of normal-size body text on white, while 5DE372 sits lowest at 1.65:1.

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AllTrails Color Palette

AllTrails uses 2 official colors in its brand identity.

142800

#142800

HEX #142800

RGB 20, 40, 0

HSL 90.0°, 100.0%, 7.8%

On white 15.75:1

On black 1.33:1

As text on white AAA

5DE372

#5DE372

HEX #5DE372

RGB 93, 227, 114

HSL 129.4°, 70.5%, 62.7%

On white 1.65:1

On black 12.7:1

As text on white Fail

Frequently Asked Questions

What are the official AllTrails brand colors?

AllTrails uses 2 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.

How do I use AllTrails brand colors in CSS?

Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.

Are these AllTrails colors official?

The color codes on this page are sourced from AllTrails's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.

What color formats are available?

Each AllTrails brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.

Can I use AllTrails brand colors in my project?

Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check AllTrails's brand guidelines.

What is the primary AllTrails color?

The primary AllTrails brand color is 142800 (#142800). This is the first color listed in the brand palette and is typically the most recognizable.

How do I ensure color accuracy across devices?

HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.

Do AllTrails colors meet accessibility standards?

Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two AllTrails colors together.

How often are brand colors updated?

We periodically review and update brand color data. If AllTrails rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.

What other brands have similar colors?

Click on any AllTrails color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the AllTrails palette

Of the 2 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

AllTrails and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by AllTrails.