Amie logo

Amie Brand Colors

Amie is a beautifully designed productivity app combining a calendar, tasks, and contacts in one unified interface, built for professionals who want a delightful daily planning experience. It is known for its polished UI and smooth integration with Google Calendar. Amie's soft, warm brand palette reflects elegance, simplicity, and mindful productivity.

https://amie.com

Amie's published brand guidelines record three official colors: FF9D9C (#FF9D9C), BFBFBF (#BFBFBF), and 171717 (#171717). Against white only 171717 meets WCAG AA's 4.5:1 floor for body text, at 17.93:1, while BFBFBF sits lowest at 1.84:1.

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Amie Color Palette

Amie uses 3 official colors in its brand identity.

FF9D9C

#FF9D9C
HEX #FF9D9C
RGB 255, 157, 156
HSL 0.6°, 100.0%, 80.6%
On white 1.99:1
On black 10.55:1
As text on white Fail

BFBFBF

#BFBFBF
HEX #BFBFBF
RGB 191, 191, 191
HSL 0.0°, 0.0%, 74.9%
On white 1.84:1
On black 11.42:1
As text on white Fail

171717

#171717
HEX #171717
RGB 23, 23, 23
HSL 0.0°, 0.0%, 9.0%
On white 17.93:1
On black 1.17:1
As text on white AAA

Frequently Asked Questions

What are the official Amie brand colors?
Amie uses 3 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Amie brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Amie colors official?
The color codes on this page are sourced from Amie's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Amie brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Amie brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Amie's brand guidelines.
What is the primary Amie color?
The primary Amie brand color is FF9D9C (#FF9D9C). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Amie colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Amie colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Amie rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Amie color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Amie palette

Of the 3 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

Amie and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Amie.