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Amplitude Brand Colors

Amplitude is a leading digital analytics platform used by product teams at companies worldwide to understand user behavior, measure feature impact, and make data-driven decisions. It provides funnel analysis, retention tracking, and behavioral cohorts out of the box. Amplitude's electric blue brand reflects its energy, precision, and data-forward identity.

https://amplitude.com

Against white, the Amplitude palette measures 1.1:1 at its lowest and 14.52:1 at its highest: Blue Zodiac (#13294B), Catskill White (#F1F4F9), and Blue Ribbon (#1E61F0). Blue Zodiac and Blue Ribbon meet the 4.5:1 minimum WCAG 2.1 SC 1.4.3 sets for normal-size text on white, while the other is limited to fills, headline-size text, and non-text roles.

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Amplitude Color Palette

Amplitude uses 3 official colors in its brand identity.

Blue Zodiac

#13294B
HEX #13294B
RGB 19, 41, 75
HSL 216.4°, 59.6%, 18.4%
On white 14.52:1
On black 1.45:1
As text on white AAA

Catskill White

#F1F4F9
HEX #F1F4F9
RGB 241, 244, 249
HSL 217.5°, 40.0%, 96.1%
On white 1.1:1
On black 19.05:1
As text on white Fail

Blue Ribbon

#1E61F0
HEX #1E61F0
RGB 30, 97, 240
HSL 220.9°, 87.5%, 52.9%
On white 5.22:1
On black 4.02:1
As text on white AA

Frequently Asked Questions

What are the official Amplitude brand colors?
Amplitude uses 3 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Amplitude brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Amplitude colors official?
The color codes on this page are sourced from Amplitude's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Amplitude brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Amplitude brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Amplitude's brand guidelines.
What is the primary Amplitude color?
The primary Amplitude brand color is Blue Zodiac (#13294B). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Amplitude colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Amplitude colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Amplitude rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Amplitude color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Amplitude palette

Of the 3 recorded colors, 2 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

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Amplitude and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Amplitude.