Artsy logo

Artsy Brand Colors

Artsy is an online marketplace and platform for discovering, buying, and selling fine art from galleries, auction houses, and independent artists worldwide. It serves art collectors, institutions, and enthusiasts seeking access to the global art market. Artsy's monochrome brand reflects its editorial sophistication and the timeless quality of the art world.

https://artsy.com

Against white, the Artsy palette measures 1.35:1 at its lowest and 21:1 at its highest: Black (#000000), Alto (#DEDEDE), and Cinnabar (#EB4134). Only Black meets the 4.5:1 contrast ratio WCAG AA requires of normal-size body text on white; the other two are limited to fills, headline-size text, and non-text roles.

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Artsy Color Palette

Artsy uses 3 official colors in its brand identity.

Black

#000000
HEX #000000
RGB 0, 0, 0
HSL 0.0°, 0.0%, 0.0%
On white 21.0:1
On black 1.0:1
As text on white AAA

Alto

#DEDEDE
HEX #DEDEDE
RGB 222, 222, 222
HSL 0.0°, 0.0%, 87.1%
On white 1.35:1
On black 15.61:1
As text on white Fail

Cinnabar

#EB4134
HEX #EB4134
RGB 235, 65, 52
HSL 4.3°, 82.1%, 56.3%
On white 3.93:1
On black 5.34:1
As text on white AA Large

Frequently Asked Questions

What are the official Artsy brand colors?
Artsy uses 3 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Artsy brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Artsy colors official?
The color codes on this page are sourced from Artsy's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Artsy brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Artsy brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Artsy's brand guidelines.
What is the primary Artsy color?
The primary Artsy brand color is Black (#000000). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Artsy colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Artsy colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Artsy rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Artsy color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Artsy palette

Of the 3 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

Artsy and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Artsy.