Attio logo

Attio Brand Colors

Attio is a next-generation CRM platform that structures customer relationship data as a flexible data model, allowing go-to-market teams to build highly customized pipelines and workflows. It targets modern sales and growth teams who find traditional CRMs too rigid. Attio's clean, minimal brand signals precision, modern design, and data-first thinking.

https://attio.com

The official Attio palette sets blue against one neutral: Dodger Blue (#266DF0) and 1D1E20 (#1D1E20). All of them meet the 4.5:1 minimum WCAG 2.1 SC 1.4.3 sets for normal-size text on white, the narrowest margin being Dodger Blue at 4.64:1, and none is confined to display sizes.

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Attio Color Palette

Attio uses 2 official colors in its brand identity.

Dodger Blue

#266DF0
HEX #266DF0
RGB 38, 109, 240
HSL 218.9°, 87.1%, 54.5%
On white 4.64:1
On black 4.53:1
As text on white AA

1D1E20

#1D1E20
HEX #1D1E20
RGB 29, 30, 32
HSL 220.0°, 4.9%, 12.0%
On white 16.68:1
On black 1.26:1
As text on white AAA

Frequently Asked Questions

What are the official Attio brand colors?
Attio uses 2 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Attio brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Attio colors official?
The color codes on this page are sourced from Attio's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Attio brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Attio brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Attio's brand guidelines.
What is the primary Attio color?
The primary Attio brand color is Dodger Blue (#266DF0). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Attio colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Attio colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Attio rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Attio color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Attio palette

Of the 2 recorded colors, 2 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

Attio and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Attio.