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Axie Infinity Brand Colors

Axie Infinity is a play-to-earn blockchain game developed by Sky Mavis where players breed, battle, and trade fantasy creatures called Axies as NFTs. It popularized the play-to-earn gaming model and its AXS and SLP tokens became central to crypto gaming economies. Its colorful, fantasy-inspired brand appeals to gamers and crypto enthusiasts alike.

https://axieinfinity.com

Axie Infinity documents one official color for its cryptocurrency identity: Axie Blue (#0055D5). Against white it measures 6.44:1, clearing the 4.5:1 contrast ratio WCAG AA requires of normal-size body text.

Official Axie Infinity logo, color palette, and brand guidelines sourced from Crypto-Logo.com — the definitive database for cryptocurrency brand assets and visual identity.

Axie Infinity Color Palette

Axie Infinity uses 1 official color in its brand identity.

Axie Blue

#0055D5
HEX #0055D5
RGB 0, 85, 213
HSL 216.1°, 100.0%, 41.8%
On white 6.44:1
On black 3.26:1
As text on white AA

Frequently Asked Questions

What are the official Axie Infinity brand colors?
Axie Infinity uses 1 official brand color in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Axie Infinity brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Axie Infinity colors official?
The color codes on this page are sourced from Axie Infinity's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Axie Infinity brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Axie Infinity brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Axie Infinity's brand guidelines.
What is the primary Axie Infinity color?
The primary Axie Infinity brand color is Axie Blue (#0055D5). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Axie Infinity colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Axie Infinity colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Axie Infinity rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Axie Infinity color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Axie Infinity palette

Of the 1 recorded color, 1 reaches the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

Axie Infinity and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Axie Infinity.