Babbel logo

Babbel Brand Colors

Babbel is a subscription-based language learning app offering structured courses in 14 languages, designed for adult learners who prefer bite-sized, conversation-focused lessons. Created by linguists and used by over 10 million subscribers, it emphasizes practical speaking skills. Babbel's signature red brand reflects its passionate, confident approach to language learning.

https://babbel.com

FF5F00 (#FF5F00) carries the Babbel identity, alongside 0C2E44 (#0C2E44), AE3704 (#AE3704), and FFFAC2 (#FFFAC2). Measured against white, two of them satisfy the 4.5:1 minimum WCAG 2.1 SC 1.4.3 sets for normal-size text; the rest belong in fills, large text, and non-text elements.

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Babbel Color Palette

Babbel uses 4 official colors in its brand identity.

FF5F00

#FF5F00
HEX #FF5F00
RGB 255, 95, 0
HSL 22.4°, 100.0%, 50.0%
On white 3.05:1
On black 6.89:1
As text on white AA Large

0C2E44

#0C2E44
HEX #0C2E44
RGB 12, 46, 68
HSL 203.6°, 70.0%, 15.7%
On white 14.09:1
On black 1.49:1
As text on white AAA

AE3704

#AE3704
HEX #AE3704
RGB 174, 55, 4
HSL 18.0°, 95.5%, 34.9%
On white 6.27:1
On black 3.35:1
As text on white AA

FFFAC2

#FFFAC2
HEX #FFFAC2
RGB 255, 250, 194
HSL 55.1°, 100.0%, 88.0%
On white 1.07:1
On black 19.71:1
As text on white Fail

Frequently Asked Questions

What are the official Babbel brand colors?
Babbel uses 4 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Babbel brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Babbel colors official?
The color codes on this page are sourced from Babbel's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Babbel brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Babbel brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Babbel's brand guidelines.
What is the primary Babbel color?
The primary Babbel brand color is FF5F00 (#FF5F00). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Babbel colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Babbel colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Babbel rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Babbel color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Babbel palette

Of the 4 recorded colors, 2 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

Babbel and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Babbel.