Badoo logo

Badoo Brand Colors

Badoo is one of the world's largest social dating networks, connecting hundreds of millions of users across 190 countries for dating, friendships, and social discovery. It is known for its photo-verification features and safety tools. Badoo's vibrant purple brand reflects the excitement and fun of making new romantic and social connections.

https://badoo.com

Badoo's brand guidelines fix Lavender (#E9D8FF) and Boston University Red (#C8011A). Measured against white, just one value satisfies WCAG AA's 4.5:1 floor for body text: Boston University Red, at 6.04:1, while Lavender sits lowest at 1.33:1.

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Badoo Color Palette

Badoo uses 2 official colors in its brand identity.

Lavender

#E9D8FF
HEX #E9D8FF
RGB 233, 216, 255
HSL 266.2°, 100.0%, 92.4%
On white 1.33:1
On black 15.73:1
As text on white Fail

Boston University Red

#C8011A
HEX #C8011A
RGB 200, 1, 26
HSL 352.5°, 99.0%, 39.4%
On white 6.04:1
On black 3.48:1
As text on white AA

Frequently Asked Questions

What are the official Badoo brand colors?
Badoo uses 2 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Badoo brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Badoo colors official?
The color codes on this page are sourced from Badoo's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Badoo brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Badoo brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Badoo's brand guidelines.
What is the primary Badoo color?
The primary Badoo brand color is Lavender (#E9D8FF). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Badoo colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Badoo colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Badoo rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Badoo color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Badoo palette

Of the 2 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

Badoo and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Badoo.