Cake Equity Brand Colors

Q: How do I use Cake Equity brand colors in CSS?

Copy the HEX code and use it in CSS like: color: #HEX; or background-color: #HEX;

Q: Are these Cake Equity colors official?

The color codes are sourced from Cake Equity's publicly available brand guidelines, press kits, and official resources.

Q: What color formats are available?

Each color is shown in HEX, RGB, and HSL. Click a swatch for HSV, CMYK, and OKLCH values.

Q: Can I use Cake Equity brand colors in my project?

Brand colors can be referenced for educational or editorial purposes. For commercial use implying endorsement, check Cake Equity's brand guidelines.

Q: What is the primary Cake Equity color?

The primary color is the first listed in the brand palette and is typically the most recognizable.

Q: How do I ensure color accuracy across devices?

HEX and RGB render consistently on screens. For print, convert to CMYK. Always proof on target devices.

Q: Do Cake Equity colors meet accessibility standards?

Accessibility depends on color pairing. Each color page shows WCAG contrast ratios against white and black.

Q: How often are brand colors updated?

We periodically review and update brand color data when companies rebrand or publish new guidelines.

Q: What other brands have similar colors?

Click any color to see other brands using the same hex value. Browse all brands on the Brands page.

Cake Equity is an equity management platform designed for startups, employees, and investors in Australia and beyond to manage share registers, employee share plans, and cap tables digitally. It simplifies equity administration for fast-growing companies. Cake Equity's brand uses warm, approachable tones that make the complexity of startup equity feel accessible.

https://cakeequity.com

Port Gore (#24244F) heads the official Cake Equity palette, followed by Electric Lime (#D4F717) and Electric Violet (#5A38FD). Port Gore and Electric Violet meet the 4.5:1 contrast ratio WCAG AA requires of normal-size body text on white; the rest belong in fills, headline-size text, and non-text roles.

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Cake Equity Color Palette

Cake Equity uses 3 official colors in its brand identity.

Port Gore

#24244F

HEX #24244F

RGB 36, 36, 79

HSL 240.0°, 37.4%, 22.5%

On white 14.58:1

On black 1.44:1

As text on white AAA

Electric Lime

#D4F717

HEX #D4F717

RGB 212, 247, 23

HSL 69.4°, 93.3%, 52.9%

On white 1.23:1

On black 17.12:1

As text on white Fail

Electric Violet

#5A38FD

HEX #5A38FD

RGB 90, 56, 253

HSL 250.4°, 98.0%, 60.6%

On white 6.14:1

On black 3.42:1

As text on white AA

Frequently Asked Questions

What are the official Cake Equity brand colors?

Cake Equity uses 3 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.

How do I use Cake Equity brand colors in CSS?

Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.

Are these Cake Equity colors official?

The color codes on this page are sourced from Cake Equity's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.

What color formats are available?

Each Cake Equity brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.

Can I use Cake Equity brand colors in my project?

Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Cake Equity's brand guidelines.

What is the primary Cake Equity color?

The primary Cake Equity brand color is Port Gore (#24244F). This is the first color listed in the brand palette and is typically the most recognizable.

How do I ensure color accuracy across devices?

HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.

Do Cake Equity colors meet accessibility standards?

Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Cake Equity colors together.

How often are brand colors updated?

We periodically review and update brand color data. If Cake Equity rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.

What other brands have similar colors?

Click on any Cake Equity color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Cake Equity palette

Of the 3 recorded colors, 2 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

Cake Equity and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Cake Equity.