Bear logo

Bear Brand Colors

Bear is a beautifully crafted note-taking and writing app for Apple platforms, known for its Markdown support, flexible tagging system, and rich typography that appeals to writers and developers alike. It balances simplicity with powerful organization features. Bear's warm reddish-brown brand evokes the warmth of analog writing with the power of digital tools.

https://bear.com

Recorded here is the official Bear palette: D7494C (#D7494C). At 4.25:1 against white it sits under the 4.5:1 contrast ratio WCAG AA requires of normal-size body text; fills, headline-size text, and non-text roles remain open to it.

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Bear Color Palette

Bear uses 1 official color in its brand identity.

D7494C

#D7494C
HEX #D7494C
RGB 215, 73, 76
HSL 358.7°, 64.0%, 56.5%
On white 4.25:1
On black 4.95:1
As text on white AA Large

Frequently Asked Questions

What are the official Bear brand colors?
Bear uses 1 official brand color in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Bear brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Bear colors official?
The color codes on this page are sourced from Bear's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Bear brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Bear brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Bear's brand guidelines.
What is the primary Bear color?
The primary Bear brand color is D7494C (#D7494C). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Bear colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Bear colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Bear rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Bear color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Bear palette

Of the 1 recorded color, 0 reaches the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

Bear and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Bear.