beehiiv logo

beehiiv Brand Colors

beehiiv is a newsletter publishing platform built by former Morning Brew team members, offering creators tools to grow, monetize, and manage email newsletters. It provides analytics, audience segmentation, and an integrated ad network. beehiiv's bold black-and-yellow brand signals ambition, editorial confidence, and a modern media-first identity.

https://beehiiv.com

beehiiv's published brand guidelines record two official colors: Purple Rain (#7B4DC8) and Perfume (#BBACE4). Measured against white, just one value satisfies WCAG AA's 4.5:1 floor for body text: Purple Rain, at 5.62:1, while Perfume sits lowest at 2.07:1.

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beehiiv Color Palette

beehiiv uses 2 official colors in its brand identity.

Purple Rain

#7B4DC8
HEX #7B4DC8
RGB 123, 77, 200
HSL 262.4°, 52.8%, 54.3%
On white 5.62:1
On black 3.74:1
As text on white AA

Perfume

#BBACE4
HEX #BBACE4
RGB 187, 172, 228
HSL 256.1°, 50.9%, 78.4%
On white 2.07:1
On black 10.13:1
As text on white Fail

Frequently Asked Questions

What are the official beehiiv brand colors?
beehiiv uses 2 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use beehiiv brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these beehiiv colors official?
The color codes on this page are sourced from beehiiv's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each beehiiv brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use beehiiv brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check beehiiv's brand guidelines.
What is the primary beehiiv color?
The primary beehiiv brand color is Purple Rain (#7B4DC8). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do beehiiv colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two beehiiv colors together.
How often are brand colors updated?
We periodically review and update brand color data. If beehiiv rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any beehiiv color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the beehiiv palette

Of the 2 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

beehiiv and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by beehiiv.