Binance Brand Colors

Q: How do I use Binance brand colors in CSS?

Copy the HEX code and use it in CSS like: color: #HEX; or background-color: #HEX;

Q: Are these Binance colors official?

The color codes are sourced from Binance's publicly available brand guidelines, press kits, and official resources.

Q: What color formats are available?

Each color is shown in HEX, RGB, and HSL. Click a swatch for HSV, CMYK, and OKLCH values.

Q: Can I use Binance brand colors in my project?

Brand colors can be referenced for educational or editorial purposes. For commercial use implying endorsement, check Binance's brand guidelines.

Q: What is the primary Binance color?

The primary color is the first listed in the brand palette and is typically the most recognizable.

Q: How do I ensure color accuracy across devices?

HEX and RGB render consistently on screens. For print, convert to CMYK. Always proof on target devices.

Q: Do Binance colors meet accessibility standards?

Accessibility depends on color pairing. Each color page shows WCAG contrast ratios against white and black.

Q: How often are brand colors updated?

We periodically review and update brand color data when companies rebrand or publish new guidelines.

Q: What other brands have similar colors?

Click any color to see other brands using the same hex value. Browse all brands on the Brands page.

"The world's leading blockchain ecosystem"

Binance is the world's largest cryptocurrency exchange by trading volume, offering spot, futures, and DeFi services.

https://binance.com

Recorded here is the official Binance palette: Shark (#1E2329) and Bright Sun (#FCD535). Only Shark meets the 4.5:1 minimum WCAG 2.1 SC 1.4.3 sets for normal-size text on white, while Bright Sun sits lowest at 1.43:1.

Download logo:

PNG WebP JPEG

Binance Color Palette

Binance uses 2 official colors in its brand identity.

Shark

#1E2329

HEX #1E2329

RGB 30, 35, 41

HSL 212.7°, 15.5%, 13.9%

On white 15.82:1

On black 1.33:1

As text on white AAA

Bright Sun

#FCD535

HEX #FCD535

RGB 252, 213, 53

HSL 48.2°, 97.1%, 59.8%

On white 1.43:1

On black 14.71:1

As text on white Fail

Frequently Asked Questions

What are the official Binance brand colors?

Binance uses 2 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.

How do I use Binance brand colors in CSS?

Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.

Are these Binance colors official?

The color codes on this page are sourced from Binance's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.

What color formats are available?

Each Binance brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.

Can I use Binance brand colors in my project?

Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Binance's brand guidelines.

What is the primary Binance color?

The primary Binance brand color is Shark (#1E2329). This is the first color listed in the brand palette and is typically the most recognizable.

How do I ensure color accuracy across devices?

HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.

Do Binance colors meet accessibility standards?

Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Binance colors together.

How often are brand colors updated?

We periodically review and update brand color data. If Binance rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.

What other brands have similar colors?

Click on any Binance color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Binance palette

Of the 2 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

Brand Stories

Tether Brand Colors: Stablecoin Green Trust

Jan 28, 2025

Brand Stories

Solana Brand Colors: The Gradient That Represents Speed

Jan 17, 2024

Binance and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Binance.