Birchbox logo

Birchbox Brand Colors

Birchbox is a beauty subscription service that sends curated boxes of sample-size makeup, skincare, and haircare products each month, helping subscribers discover new brands and products. It pioneered the beauty subscription box model in the US. Birchbox's pink and grey brand channels the joy of beauty discovery and the unboxing experience.

https://birchbox.com

Recorded here is the official Birchbox palette: Charlotte (#C6F6FA). At 1.17:1 against white it sits under the 4.5:1 minimum WCAG 2.1 SC 1.4.3 sets for normal-size text, which leaves fills, headline-size text, and non-text roles.

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Birchbox Color Palette

Birchbox uses 1 official color in its brand identity.

Charlotte

#C6F6FA
HEX #C6F6FA
RGB 198, 246, 250
HSL 184.6°, 83.9%, 87.8%
On white 1.17:1
On black 17.96:1
As text on white Fail

Frequently Asked Questions

What are the official Birchbox brand colors?
Birchbox uses 1 official brand color in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Birchbox brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Birchbox colors official?
The color codes on this page are sourced from Birchbox's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Birchbox brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Birchbox brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Birchbox's brand guidelines.
What is the primary Birchbox color?
The primary Birchbox brand color is Charlotte (#C6F6FA). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Birchbox colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Birchbox colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Birchbox rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Birchbox color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Birchbox palette

Of the 1 recorded color, 0 reaches the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

Birchbox and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Birchbox.