Bird logo

Bird Brand Colors

Bird is a shared electric scooter and micro-mobility company operating dockless e-scooter fleets in cities across the US, Europe, and beyond. It was a pioneer in the urban scooter-sharing movement and targets commuters seeking sustainable last-mile transport. Bird's black brand communicates sleek urban mobility and eco-conscious transportation.

https://bird.com

Against white, the Bird palette measures 1.91:1 at its lowest and 16.45:1 at its highest: Picton Blue (#26CCF0) and Midnight (#002139). Only Midnight meets the 4.5:1 minimum WCAG 2.1 SC 1.4.3 sets for normal-size text on white, leaving the other for backgrounds, display-size type, and non-text elements.

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Bird Color Palette

Bird uses 2 official colors in its brand identity.

Picton Blue

#26CCF0
HEX #26CCF0
RGB 38, 204, 240
HSL 190.7°, 87.1%, 54.5%
On white 1.91:1
On black 10.98:1
As text on white Fail

Midnight

#002139
HEX #002139
RGB 0, 33, 57
HSL 205.3°, 100.0%, 11.2%
On white 16.45:1
On black 1.28:1
As text on white AAA

Frequently Asked Questions

What are the official Bird brand colors?
Bird uses 2 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Bird brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Bird colors official?
The color codes on this page are sourced from Bird's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Bird brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Bird brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Bird's brand guidelines.
What is the primary Bird color?
The primary Bird brand color is Picton Blue (#26CCF0). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Bird colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Bird colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Bird rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Bird color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Bird palette

Of the 2 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

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Bird and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Bird.