Blinkist logo

Blinkist Brand Colors

Blinkist is a microlearning app that condenses the key insights from nonfiction books and podcasts into short 15-minute text and audio summaries called Blinks. Used by millions of lifelong learners and professionals, it makes it easier to absorb ideas from popular titles. Blinkist's deep navy and yellow brand signals intelligence, focus, and efficient knowledge.

https://blinkist.com

Blinkist's official palette spans teal and green: 042330 (#042330) and 2CE080 (#2CE080). Only 042330 meets the 4.5:1 minimum WCAG 2.1 SC 1.4.3 sets for normal-size text on white, leaving the other for fills, large text, and non-text elements.

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Blinkist Color Palette

Blinkist uses 2 official colors in its brand identity.

042330

#042330
HEX #042330
RGB 4, 35, 48
HSL 197.7°, 84.6%, 10.2%
On white 16.3:1
On black 1.29:1
As text on white AAA

2CE080

#2CE080
HEX #2CE080
RGB 44, 224, 128
HSL 148.0°, 74.4%, 52.5%
On white 1.74:1
On black 12.08:1
As text on white Fail

Frequently Asked Questions

What are the official Blinkist brand colors?
Blinkist uses 2 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Blinkist brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Blinkist colors official?
The color codes on this page are sourced from Blinkist's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Blinkist brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Blinkist brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Blinkist's brand guidelines.
What is the primary Blinkist color?
The primary Blinkist brand color is 042330 (#042330). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Blinkist colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Blinkist colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Blinkist rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Blinkist color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Blinkist palette

Of the 2 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

Blinkist and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Blinkist.