Bonobos logo

Bonobos Brand Colors

Bonobos is a menswear brand known for its well-fitting pants and clothing designed around better cuts and a direct-to-consumer retail model with Guideshop fitting rooms. Acquired by Walmart, it became a pioneering digitally-native vertical brand. Bonobos's clean brand uses a distinctive 'o' logo and fresh colors that reflect its modern, stylish menswear ethos.

https://bonobos.com

The official Bonobos palette comprises one color: Mine Shaft (#232323). It meets the 4.5:1 contrast ratio WCAG AA requires of normal-size body text, measuring 15.72:1 against white, and the stricter 7:1 of WCAG AAA as well.

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Bonobos Color Palette

Bonobos uses 1 official color in its brand identity.

Mine Shaft

#232323
HEX #232323
RGB 35, 35, 35
HSL 0.0°, 0.0%, 13.7%
On white 15.72:1
On black 1.34:1
As text on white AAA

Frequently Asked Questions

What are the official Bonobos brand colors?
Bonobos uses 1 official brand color in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Bonobos brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Bonobos colors official?
The color codes on this page are sourced from Bonobos's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Bonobos brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Bonobos brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Bonobos's brand guidelines.
What is the primary Bonobos color?
The primary Bonobos brand color is Mine Shaft (#232323). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Bonobos colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Bonobos colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Bonobos rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Bonobos color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Bonobos palette

Of the 1 recorded color, 1 reaches the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

Bonobos and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Bonobos.