Burger King logo

Burger King Brand Colors

"Have it your way"

Burger King is a global fast-food chain known for flame-grilled burgers and its retro-modern brand refresh with warm, appetizing colors.

https://bk.com

Against white, the Burger King palette measures 1.18:1 at its lowest and 5.06:1 at its highest: Red (#D62700), Off White (#F5EBDC), and Orange (#FF8733). Only Red meets the 4.5:1 contrast ratio WCAG AA requires of normal-size body text on white; the other two are limited to backgrounds, display-size type, and non-text elements.

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Burger King Color Palette

Burger King uses 3 official colors in its brand identity.

Red

#D62700
HEX #D62700
RGB 214, 39, 0
HSL 10.9°, 100.0%, 42.0%
On white 5.06:1
On black 4.15:1
As text on white AA

Off White

#F5EBDC
HEX #F5EBDC
RGB 245, 235, 220
HSL 36.0°, 55.6%, 91.2%
On white 1.18:1
On black 17.8:1
As text on white Fail

Orange

#FF8733
HEX #FF8733
RGB 255, 135, 51
HSL 24.7°, 100.0%, 60.0%
On white 2.4:1
On black 8.77:1
As text on white Fail

Frequently Asked Questions

What are the official Burger King brand colors?
Burger King uses 3 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Burger King brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Burger King colors official?
The color codes on this page are sourced from Burger King's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Burger King brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Burger King brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Burger King's brand guidelines.
What is the primary Burger King color?
The primary Burger King brand color is Red (#D62700). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Burger King colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Burger King colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Burger King rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Burger King color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Burger King palette

Of the 3 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

Burger King and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Burger King.