Cleo logo

Cleo Brand Colors

Cleo is an AI-powered financial wellness chatbot for millennials and Gen Z, helping users track spending, save money, and access cash advances through a conversational, often humorous interface. It stands out for its bold, frank financial advice delivered with wit. Cleo's vibrant brand uses bold purple tones to signal its irreverent, youth-focused fintech identity.

https://cleo.com

F2F6FF (#F2F6FF) heads the official Cleo palette, followed by FFE36D (#FFE36D), 21248D (#21248D), and 341CFF (#341CFF). Measured against white, two of them satisfy the 4.5:1 minimum WCAG 2.1 SC 1.4.3 sets for normal-size text; the other two fall below it, F2F6FF lowest at 1.08:1.

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Cleo Color Palette

Cleo uses 4 official colors in its brand identity.

F2F6FF

#F2F6FF
HEX #F2F6FF
RGB 242, 246, 255
HSL 221.5°, 100.0%, 97.5%
On white 1.08:1
On black 19.4:1
As text on white Fail

FFE36D

#FFE36D
HEX #FFE36D
RGB 255, 227, 109
HSL 48.5°, 100.0%, 71.4%
On white 1.28:1
On black 16.46:1
As text on white Fail

21248D

#21248D
HEX #21248D
RGB 33, 36, 141
HSL 238.3°, 62.1%, 34.1%
On white 12.34:1
On black 1.7:1
As text on white AAA

341CFF

#341CFF
HEX #341CFF
RGB 52, 28, 255
HSL 246.3°, 100.0%, 55.5%
On white 7.62:1
On black 2.76:1
As text on white AAA

Frequently Asked Questions

What are the official Cleo brand colors?
Cleo uses 4 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Cleo brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Cleo colors official?
The color codes on this page are sourced from Cleo's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Cleo brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Cleo brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Cleo's brand guidelines.
What is the primary Cleo color?
The primary Cleo brand color is F2F6FF (#F2F6FF). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Cleo colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Cleo colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Cleo rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Cleo color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Cleo palette

Of the 4 recorded colors, 2 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

Cleo and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Cleo.