Bento logo

Bento Brand Colors

Bento is a personal link-in-bio and digital profile builder that lets creators and professionals aggregate their social media profiles, content, and links into a single customizable page. It targets content creators, freelancers, and professionals managing multiple platforms. Bento's playful grid-based brand reflects its modular, personalized approach to digital presence.

https://bento.com

Recorded here is the official Bento palette: Green (#5AFF88) and Cod Gray (#1D1D1D). Against white only Cod Gray meets the 4.5:1 minimum WCAG 2.1 SC 1.4.3 sets for normal-size text, at 16.86:1, leaving the other for fills, headline-size text, and non-text roles.

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Bento Color Palette

Bento uses 2 official colors in its brand identity.

Green

#5AFF88
HEX #5AFF88
RGB 90, 255, 136
HSL 136.7°, 100.0%, 67.6%
On white 1.3:1
On black 16.09:1
As text on white Fail

Cod Gray

#1D1D1D
HEX #1D1D1D
RGB 29, 29, 29
HSL 0.0°, 0.0%, 11.4%
On white 16.86:1
On black 1.25:1
As text on white AAA

Frequently Asked Questions

What are the official Bento brand colors?
Bento uses 2 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Bento brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Bento colors official?
The color codes on this page are sourced from Bento's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Bento brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Bento brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Bento's brand guidelines.
What is the primary Bento color?
The primary Bento brand color is Green (#5AFF88). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Bento colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Bento colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Bento rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Bento color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Bento palette

Of the 2 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

Bento and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Bento.