Crunchbase logo

Crunchbase Brand Colors

Crunchbase is a leading platform providing business intelligence on startups, investors, funding rounds, acquisitions, and company data used by venture capitalists, founders, journalists, and sales professionals worldwide. It is an essential research tool for the startup ecosystem. Crunchbase's vibrant blue brand conveys energy, data confidence, and its central role in startup intelligence.

https://crunchbase.com

Buttercup (#F5A623) carries the Crunchbase identity, alongside Big Stone (#183444), Blue Ribbon (#146AFF), and Periwinkle (#CBDDFF). Big Stone and Blue Ribbon meet the 4.5:1 contrast ratio WCAG AA requires of normal-size body text on white, while the other two are limited to fills, headline-size text, and non-text roles.

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Crunchbase Color Palette

Crunchbase uses 4 official colors in its brand identity.

Buttercup

#F5A623
HEX #F5A623
RGB 245, 166, 35
HSL 37.4°, 91.3%, 54.9%
On white 2.03:1
On black 10.36:1
As text on white Fail

Big Stone

#183444
HEX #183444
RGB 24, 52, 68
HSL 201.8°, 47.8%, 18.0%
On white 13.02:1
On black 1.61:1
As text on white AAA

Blue Ribbon

#146AFF
HEX #146AFF
RGB 20, 106, 255
HSL 218.0°, 100.0%, 53.9%
On white 4.63:1
On black 4.54:1
As text on white AA

Periwinkle

#CBDDFF
HEX #CBDDFF
RGB 203, 221, 255
HSL 219.2°, 100.0%, 89.8%
On white 1.37:1
On black 15.33:1
As text on white Fail

Frequently Asked Questions

What are the official Crunchbase brand colors?
Crunchbase uses 4 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Crunchbase brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Crunchbase colors official?
The color codes on this page are sourced from Crunchbase's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Crunchbase brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Crunchbase brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Crunchbase's brand guidelines.
What is the primary Crunchbase color?
The primary Crunchbase brand color is Buttercup (#F5A623). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Crunchbase colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Crunchbase colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Crunchbase rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Crunchbase color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Crunchbase palette

Of the 4 recorded colors, 2 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

Crunchbase and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Crunchbase.