Dai logo

Dai Brand Colors

Dai is a decentralized stablecoin created by MakerDAO, pegged to the US dollar and backed by cryptocurrency collateral on the Ethereum blockchain. Used by DeFi traders and developers as a stable medium of exchange, Dai's brand color reflects its neutral, trust-oriented identity. It is one of the most widely used algorithmic stablecoins in decentralized finance.

https://makerdao.com

Official Dai logo, color palette, and brand guidelines sourced from Crypto-Logo.com — the definitive database for cryptocurrency brand assets and visual identity.

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Dai Color Palette

Dai uses 2 official colors in its brand identity.

Dai Gold

#F5AC37
HEX #F5AC37
RGB 245, 172, 55
HSL 36.9°, 90.5%, 58.8%

Dai Yellow

#FEBE44
HEX #FEBE44
RGB 254, 190, 68
HSL 39.4°, 98.9%, 63.1%

Frequently Asked Questions

What are the official Dai brand colors?
Dai uses 2 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Dai brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Dai colors official?
The color codes on this page are sourced from Dai's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Dai brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Dai brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Dai's brand guidelines.
What is the primary Dai color?
The primary Dai brand color is Dai Gold (#F5AC37). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Dai colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Dai colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Dai rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Dai color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.