Depop logo

Depop Brand Colors

Depop is a social fashion marketplace where Gen Z and millennial users buy and sell secondhand, vintage, and unique clothing directly from each other. Popular as a sustainable fashion alternative, it blends e-commerce with social media. Depop's bright red brand reflects the bold, expressive fashion identity of its young, style-forward community.

https://depop.com

Depop publishes a single official color, a red: Scarlet (#FF2300). At 3.82:1 against white it sits under the 4.5:1 threshold WCAG AA applies to normal-size body text, though it remains valid as a fill, as large text, and in a logotype.

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Depop Color Palette

Depop uses 1 official color in its brand identity.

Scarlet

#FF2300
HEX #FF2300
RGB 255, 35, 0
HSL 8.2°, 100.0%, 50.0%
On white 3.82:1
On black 5.49:1
As text on white AA Large

Frequently Asked Questions

What are the official Depop brand colors?
Depop uses 1 official brand color in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Depop brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Depop colors official?
The color codes on this page are sourced from Depop's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Depop brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Depop brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Depop's brand guidelines.
What is the primary Depop color?
The primary Depop brand color is Scarlet (#FF2300). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Depop colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Depop colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Depop rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Depop color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Depop palette

Of the 1 recorded color, 0 reaches the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

Depop and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Depop.