Matter logo

Matter Brand Colors

Matter is a mindful news and reading app focused on delivering thoughtful, long-form journalism and quality articles curated by trusted voices rather than algorithms, targeting readers who want to escape low-quality content feeds. It emphasizes depth, reflection, and digital wellbeing. Matter's calm, literary brand reflects its commitment to meaningful, distraction-free reading.

https://matter.com

Matter's published brand guidelines record two official colors: Cod Gray (#0B0B0B) and Gallery (#EDEDED). Only Cod Gray meets the 4.5:1 threshold WCAG AA applies to normal-size body text on white, leaving the other for fills, large text, and non-text elements.

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Matter Color Palette

Matter uses 2 official colors in its brand identity.

Cod Gray

#0B0B0B
HEX #0B0B0B
RGB 11, 11, 11
HSL 0.0°, 0.0%, 4.3%
On white 19.68:1
On black 1.07:1
As text on white AAA

Gallery

#EDEDED
HEX #EDEDED
RGB 237, 237, 237
HSL 0.0°, 0.0%, 92.9%
On white 1.17:1
On black 17.94:1
As text on white Fail

Frequently Asked Questions

What are the official Matter brand colors?
Matter uses 2 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Matter brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Matter colors official?
The color codes on this page are sourced from Matter's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Matter brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Matter brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Matter's brand guidelines.
What is the primary Matter color?
The primary Matter brand color is Cod Gray (#0B0B0B). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Matter colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Matter colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Matter rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Matter color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Matter palette

Of the 2 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

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Matter and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Matter.