Dimensional Brand Colors
Dimensional is a financial services company offering evidence-based, systematic investment solutions grounded in academic financial research, primarily targeting financial advisors and institutional investors. It was founded by alumni of the University of Chicago's finance program. Dimensional's authoritative brand uses restrained, professional tones reflecting its academic rigor.
Dimensional's brand guidelines fix Ivory (#FFFFF2), Dune (#2D2927), and Chenin (#E0CC65). Against white only Dune meets the 4.5:1 contrast ratio WCAG AA requires of normal-size body text, at 14.4:1; the other two are limited to fills, headline-size text, and non-text roles.
Dimensional Color Palette
Dimensional uses 3 official colors in its brand identity.
Ivory
#FFFFF2
Dune
#2D2927
Chenin
#E0CC65
Frequently Asked Questions
What are the official Dimensional brand colors?
How do I use Dimensional brand colors in CSS?
color: #HEX; or background-color: #HEX;.
Are these Dimensional colors official?
What color formats are available?
Can I use Dimensional brand colors in my project?
What is the primary Dimensional color?
How do I ensure color accuracy across devices?
Do Dimensional colors meet accessibility standards?
How often are brand colors updated?
What other brands have similar colors?
Accessibility of the Dimensional palette
Of the 3 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.
Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker
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Dimensional and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Dimensional.