…

dYdX Brand Colors

dYdX is a decentralized derivatives exchange offering perpetual contracts with high leverage, targeting professional crypto traders seeking a non-custodial alternative to centralized platforms. The protocol recently migrated to its own Cosmos-based blockchain for greater scalability. Its dark, minimal brand aesthetic communicates precision and sophistication for advanced users.

https://dydx.exchange

dYdX publishes a single official color, a blue: dYdX Indigo (#6966FF). At 4.25:1 against white it sits under the 4.5:1 threshold WCAG AA applies to normal-size body text, which leaves fills, large text, and non-text elements.

Official dYdX logo, color palette, and brand guidelines sourced from Crypto-Logo.com — the definitive database for cryptocurrency brand assets and visual identity.

dYdX Color Palette

dYdX uses 1 official color in its brand identity.

dYdX Indigo

#6966FF
HEX #6966FF
RGB 105, 102, 255
HSL 241.2°, 100.0%, 70.0%
On white 4.25:1
On black 4.95:1
As text on white AA Large

Frequently Asked Questions

What are the official dYdX brand colors?
dYdX uses 1 official brand color in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use dYdX brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these dYdX colors official?
The color codes on this page are sourced from dYdX's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each dYdX brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use dYdX brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check dYdX's brand guidelines.
What is the primary dYdX color?
The primary dYdX brand color is dYdX Indigo (#6966FF). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do dYdX colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two dYdX colors together.
How often are brand colors updated?
We periodically review and update brand color data. If dYdX rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any dYdX color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the dYdX palette

Of the 1 recorded color, 0 reaches the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

dYdX and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by dYdX.