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Equals Brand Colors

Equals is a modern spreadsheet and analytics platform built for business analysts and finance teams, offering native database connections, version control, and collaborative financial reporting that go beyond traditional spreadsheet tools. Its interface blends familiar spreadsheet workflows with SQL and cloud data. Equals's clean brand reflects its analytical precision and professional clarity.

https://equals.com

000000 (#000000) carries the Equals identity, alongside 7F446B (#7F446B), 3131C7 (#3131C7), 9BF9CB (#9BF9CB), FD8776 (#FD8776), 61DAE7 (#61DAE7), and 319B9B (#319B9B). 3 of the seven clear the 4.5:1 threshold WCAG AA applies to normal-size body text on white, reaching 21:1 at best; the other four fall below it, 9BF9CB lowest at 1.25:1.

Equals Color Palette

Equals uses 7 official colors in its brand identity.

000000

#000000
HEX #000000
RGB 0, 0, 0
HSL 0.0°, 0.0%, 0.0%
On white 21.0:1
On black 1.0:1
As text on white AAA

7F446B

#7F446B
HEX #7F446B
RGB 127, 68, 107
HSL 320.3°, 30.3%, 38.2%
On white 7.14:1
On black 2.94:1
As text on white AAA

3131C7

#3131C7
HEX #3131C7
RGB 49, 49, 199
HSL 240.0°, 60.5%, 48.6%
On white 8.77:1
On black 2.39:1
As text on white AAA

9BF9CB

#9BF9CB
HEX #9BF9CB
RGB 155, 249, 203
HSL 150.6°, 88.7%, 79.2%
On white 1.25:1
On black 16.81:1
As text on white Fail

FD8776

#FD8776
HEX #FD8776
RGB 253, 135, 118
HSL 7.6°, 97.1%, 72.7%
On white 2.36:1
On black 8.9:1
As text on white Fail

61DAE7

#61DAE7
HEX #61DAE7
RGB 97, 218, 231
HSL 185.8°, 73.6%, 64.3%
On white 1.65:1
On black 12.69:1
As text on white Fail

319B9B

#319B9B
HEX #319B9B
RGB 49, 155, 155
HSL 180.0°, 52.0%, 40.0%
On white 3.34:1
On black 6.29:1
As text on white AA Large

Frequently Asked Questions

What are the official Equals brand colors?
Equals uses 7 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Equals brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Equals colors official?
The color codes on this page are sourced from Equals's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Equals brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Equals brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Equals's brand guidelines.
What is the primary Equals color?
The primary Equals brand color is 000000 (#000000). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Equals colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Equals colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Equals rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Equals color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Equals palette

Of the 7 recorded colors, 3 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

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Equals and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Equals.