Etsy logo

Etsy Brand Colors

"Keep commerce human"

Etsy is a global marketplace for unique, handmade, and vintage items, connecting creative entrepreneurs with millions of buyers.

https://etsy.com

Blaze Orange (#F56400) heads the official Etsy palette, followed by Mine Shaft (#222222). Only Mine Shaft meets WCAG AA's 4.5:1 floor for body text on white; the other is limited to fills, headline-size text, and non-text roles.

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Etsy Color Palette

Etsy uses 2 official colors in its brand identity.

Blaze Orange

#F56400
HEX #F56400
RGB 245, 100, 0
HSL 24.5°, 100.0%, 48.0%
On white 3.13:1
On black 6.71:1
As text on white AA Large

Mine Shaft

#222222
HEX #222222
RGB 34, 34, 34
HSL 0.0°, 0.0%, 13.3%
On white 15.91:1
On black 1.32:1
As text on white AAA

Frequently Asked Questions

What are the official Etsy brand colors?
Etsy uses 2 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Etsy brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Etsy colors official?
The color codes on this page are sourced from Etsy's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Etsy brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Etsy brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Etsy's brand guidelines.
What is the primary Etsy color?
The primary Etsy brand color is Blaze Orange (#F56400). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Etsy colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Etsy colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Etsy rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Etsy color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Etsy palette

Of the 2 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

Etsy and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Etsy.