Fetch logo

Fetch Brand Colors

Fetch is a rewards shopping app that lets users scan grocery and retail receipts to earn points redeemable for gift cards and cash rewards from hundreds of participating brands. Popular with US grocery shoppers, it requires no coupons or pre-selection. Fetch's bright yellow brand reflects the accessibility, fun, and instant gratification of everyday savings.

https://fetch.com

Recorded here is the official Fetch palette: Dark Tangerine (#FFA900), Black (#040404), and Dark Purple (#300D38). Black and Dark Purple meet the 4.5:1 contrast ratio WCAG AA requires of normal-size body text on white, while the other is limited to fills, large text, and non-text elements.

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Fetch Color Palette

Fetch uses 3 official colors in its brand identity.

Dark Tangerine

#FFA900
HEX #FFA900
RGB 255, 169, 0
HSL 39.8°, 100.0%, 50.0%
On white 1.92:1
On black 10.93:1
As text on white Fail

Black

#040404
HEX #040404
RGB 4, 4, 4
HSL 0.0°, 0.0%, 1.6%
On white 20.5:1
On black 1.02:1
As text on white AAA

Dark Purple

#300D38
HEX #300D38
RGB 48, 13, 56
HSL 288.8°, 62.3%, 13.5%
On white 16.93:1
On black 1.24:1
As text on white AAA

Frequently Asked Questions

What are the official Fetch brand colors?
Fetch uses 3 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Fetch brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Fetch colors official?
The color codes on this page are sourced from Fetch's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Fetch brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Fetch brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Fetch's brand guidelines.
What is the primary Fetch color?
The primary Fetch brand color is Dark Tangerine (#FFA900). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Fetch colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Fetch colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Fetch rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Fetch color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Fetch palette

Of the 3 recorded colors, 2 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

Fetch and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Fetch.