Fitbod logo

Fitbod Brand Colors

Fitbod is an AI-powered strength training app that designs personalized workout plans based on users' fitness goals, available equipment, and recovery status, adapting each session automatically. Targeting gym-goers and home workout enthusiasts, it removes the guesswork from resistance training. Fitbod's dark, intense brand reflects the focus and discipline of strength training.

https://fitbod.com

Fitbod documents two official colors for its health & wellness identity: Mine Shaft (#313131) and Carnation (#F26A5E). Mine Shaft alone reaches the 4.5:1 contrast ratio WCAG AA requires of normal-size body text on a white background, measuring 13.01:1, while Carnation sits lowest at 3:1.

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Fitbod Color Palette

Fitbod uses 2 official colors in its brand identity.

Mine Shaft

#313131
HEX #313131
RGB 49, 49, 49
HSL 0.0°, 0.0%, 19.2%
On white 13.01:1
On black 1.61:1
As text on white AAA

Carnation

#F26A5E
HEX #F26A5E
RGB 242, 106, 94
HSL 4.9°, 85.1%, 65.9%
On white 3.0:1
On black 7.0:1
As text on white AA Large

Frequently Asked Questions

What are the official Fitbod brand colors?
Fitbod uses 2 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Fitbod brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Fitbod colors official?
The color codes on this page are sourced from Fitbod's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Fitbod brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Fitbod brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Fitbod's brand guidelines.
What is the primary Fitbod color?
The primary Fitbod brand color is Mine Shaft (#313131). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Fitbod colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Fitbod colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Fitbod rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Fitbod color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Fitbod palette

Of the 2 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

Fitbod and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Fitbod.