Future Brand Colors

Q: How do I use Future brand colors in CSS?

Copy the HEX code and use it in CSS like: color: #HEX; or background-color: #HEX;

Q: Are these Future colors official?

The color codes are sourced from Future's publicly available brand guidelines, press kits, and official resources.

Q: What color formats are available?

Each color is shown in HEX, RGB, and HSL. Click a swatch for HSV, CMYK, and OKLCH values.

Q: Can I use Future brand colors in my project?

Brand colors can be referenced for educational or editorial purposes. For commercial use implying endorsement, check Future's brand guidelines.

Q: What is the primary Future color?

The primary color is the first listed in the brand palette and is typically the most recognizable.

Q: How do I ensure color accuracy across devices?

HEX and RGB render consistently on screens. For print, convert to CMYK. Always proof on target devices.

Q: Do Future colors meet accessibility standards?

Accessibility depends on color pairing. Each color page shows WCAG contrast ratios against white and black.

Q: How often are brand colors updated?

We periodically review and update brand color data when companies rebrand or publish new guidelines.

Q: What other brands have similar colors?

Click any color to see other brands using the same hex value. Browse all brands on the Brands page.

Future is a personal training app that connects users with real, certified personal trainers who create custom workout plans, provide daily check-ins, and offer coaching via text and video through a mobile-first experience. It targets fitness enthusiasts who want professional accountability at a fraction of in-person training costs. Future's minimal brand signals premium, focused fitness.

https://future.com

272A2C (#272A2C) heads the official Future palette, followed by A6EFFE (#A6EFFE) and 386B8A (#386B8A). 2 of the three clear WCAG AA's 4.5:1 floor for body text on white, reaching 14.44:1 at best; the other falls below it, A6EFFE lowest at 1.28:1.

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Future Color Palette

Future uses 3 official colors in its brand identity.

272A2C

#272A2C

HEX #272A2C

RGB 39, 42, 44

HSL 204.0°, 6.0%, 16.3%

On white 14.44:1

On black 1.45:1

As text on white AAA

A6EFFE

#A6EFFE

HEX #A6EFFE

RGB 166, 239, 254

HSL 190.2°, 97.8%, 82.4%

On white 1.28:1

On black 16.4:1

As text on white Fail

386B8A

#386B8A

HEX #386B8A

RGB 56, 107, 138

HSL 202.7°, 42.3%, 38.0%

On white 5.77:1

On black 3.64:1

As text on white AA

Frequently Asked Questions

What are the official Future brand colors?

Future uses 3 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.

How do I use Future brand colors in CSS?

Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.

Are these Future colors official?

The color codes on this page are sourced from Future's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.

What color formats are available?

Each Future brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.

Can I use Future brand colors in my project?

Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Future's brand guidelines.

What is the primary Future color?

The primary Future brand color is 272A2C (#272A2C). This is the first color listed in the brand palette and is typically the most recognizable.

How do I ensure color accuracy across devices?

HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.

Do Future colors meet accessibility standards?

Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Future colors together.

How often are brand colors updated?

We periodically review and update brand color data. If Future rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.

What other brands have similar colors?

Click on any Future color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Future palette

Of the 3 recorded colors, 2 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

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Future and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Future.