GoFundMe Brand Colors

Q: How do I use GoFundMe brand colors in CSS?

Copy the HEX code and use it in CSS like: color: #HEX; or background-color: #HEX;

Q: Are these GoFundMe colors official?

The color codes are sourced from GoFundMe's publicly available brand guidelines, press kits, and official resources.

Q: What color formats are available?

Each color is shown in HEX, RGB, and HSL. Click a swatch for HSV, CMYK, and OKLCH values.

Q: Can I use GoFundMe brand colors in my project?

Brand colors can be referenced for educational or editorial purposes. For commercial use implying endorsement, check GoFundMe's brand guidelines.

Q: What is the primary GoFundMe color?

The primary color is the first listed in the brand palette and is typically the most recognizable.

Q: How do I ensure color accuracy across devices?

HEX and RGB render consistently on screens. For print, convert to CMYK. Always proof on target devices.

Q: Do GoFundMe colors meet accessibility standards?

Accessibility depends on color pairing. Each color page shows WCAG contrast ratios against white and black.

Q: How often are brand colors updated?

We periodically review and update brand color data when companies rebrand or publish new guidelines.

Q: What other brands have similar colors?

Click any color to see other brands using the same hex value. Browse all brands on the Brands page.

GoFundMe is the world's largest crowdfunding platform for personal causes, enabling individuals to raise money for medical expenses, emergencies, education, community projects, and more. Millions of people worldwide have used it to give and receive life-changing financial support. GoFundMe's warm green brand conveys generosity, community care, and human connection.

https://gofundme.com

GoFundMe documents three official colors for its finance identity: Pueblo (#87290F), Tea Green (#C3F0B9), and Green Haze (#02A95C). Pueblo alone reaches the 4.5:1 contrast ratio WCAG AA requires of normal-size body text on a white background, measuring 8.92:1; the other two are limited to fills, large text, and non-text elements.

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GoFundMe Color Palette

GoFundMe uses 3 official colors in its brand identity.

Pueblo

#87290F

HEX #87290F

RGB 135, 41, 15

HSL 13.0°, 80.0%, 29.4%

On white 8.92:1

On black 2.35:1

As text on white AAA

Tea Green

#C3F0B9

HEX #C3F0B9

RGB 195, 240, 185

HSL 109.1°, 64.7%, 83.3%

On white 1.27:1

On black 16.49:1

As text on white Fail

Green Haze

#02A95C

HEX #02A95C

RGB 2, 169, 92

HSL 152.3°, 97.7%, 33.5%

On white 3.07:1

On black 6.83:1

As text on white AA Large

Frequently Asked Questions

What are the official GoFundMe brand colors?

GoFundMe uses 3 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.

How do I use GoFundMe brand colors in CSS?

Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.

Are these GoFundMe colors official?

The color codes on this page are sourced from GoFundMe's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.

What color formats are available?

Each GoFundMe brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.

Can I use GoFundMe brand colors in my project?

Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check GoFundMe's brand guidelines.

What is the primary GoFundMe color?

The primary GoFundMe brand color is Pueblo (#87290F). This is the first color listed in the brand palette and is typically the most recognizable.

How do I ensure color accuracy across devices?

HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.

Do GoFundMe colors meet accessibility standards?

Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two GoFundMe colors together.

How often are brand colors updated?

We periodically review and update brand color data. If GoFundMe rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.

What other brands have similar colors?

Click on any GoFundMe color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the GoFundMe palette

Of the 3 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

GoFundMe and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by GoFundMe.