GoodRx Brand Colors

Q: How do I use GoodRx brand colors in CSS?

Copy the HEX code and use it in CSS like: color: #HEX; or background-color: #HEX;

Q: Are these GoodRx colors official?

The color codes are sourced from GoodRx's publicly available brand guidelines, press kits, and official resources.

Q: What color formats are available?

Each color is shown in HEX, RGB, and HSL. Click a swatch for HSV, CMYK, and OKLCH values.

Q: Can I use GoodRx brand colors in my project?

Brand colors can be referenced for educational or editorial purposes. For commercial use implying endorsement, check GoodRx's brand guidelines.

Q: What is the primary GoodRx color?

The primary color is the first listed in the brand palette and is typically the most recognizable.

Q: How do I ensure color accuracy across devices?

HEX and RGB render consistently on screens. For print, convert to CMYK. Always proof on target devices.

Q: Do GoodRx colors meet accessibility standards?

Accessibility depends on color pairing. Each color page shows WCAG contrast ratios against white and black.

Q: How often are brand colors updated?

We periodically review and update brand color data when companies rebrand or publish new guidelines.

Q: What other brands have similar colors?

Click any color to see other brands using the same hex value. Browse all brands on the Brands page.

GoodRx is a US healthcare platform that provides free prescription drug price comparisons and coupons, helping uninsured and underinsured Americans find the lowest prices at local pharmacies. Used by over 20 million Americans, it has saved billions in drug costs. GoodRx's friendly green brand conveys accessibility, relief, and health equity.

https://goodrx.com

Against white, the GoodRx palette measures 1.07:1 at its lowest and 15.91:1 at its highest: Mine Shaft (#222222), Cararra (#F7F7F4), Cerulean Blue (#3268B9), and FFE574 (#FFE574). Mine Shaft and Cerulean Blue meet the 4.5:1 minimum WCAG 2.1 SC 1.4.3 sets for normal-size text on white, while the other two are limited to backgrounds, display-size type, and non-text elements.

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GoodRx Color Palette

GoodRx uses 4 official colors in its brand identity.

Mine Shaft

#222222

HEX #222222

RGB 34, 34, 34

HSL 0.0°, 0.0%, 13.3%

On white 15.91:1

On black 1.32:1

As text on white AAA

Cararra

#F7F7F4

HEX #F7F7F4

RGB 247, 247, 244

HSL 60.0°, 15.8%, 96.3%

On white 1.07:1

On black 19.57:1

As text on white Fail

Cerulean Blue

#3268B9

HEX #3268B9

RGB 50, 104, 185

HSL 216.0°, 57.4%, 46.1%

On white 5.5:1

On black 3.82:1

As text on white AA

FFE574

#FFE574

HEX #FFE574

RGB 255, 229, 116

HSL 48.8°, 100.0%, 72.7%

On white 1.26:1

On black 16.71:1

As text on white Fail

Frequently Asked Questions

What are the official GoodRx brand colors?

GoodRx uses 4 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.

How do I use GoodRx brand colors in CSS?

Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.

Are these GoodRx colors official?

The color codes on this page are sourced from GoodRx's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.

What color formats are available?

Each GoodRx brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.

Can I use GoodRx brand colors in my project?

Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check GoodRx's brand guidelines.

What is the primary GoodRx color?

The primary GoodRx brand color is Mine Shaft (#222222). This is the first color listed in the brand palette and is typically the most recognizable.

How do I ensure color accuracy across devices?

HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.

Do GoodRx colors meet accessibility standards?

Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two GoodRx colors together.

How often are brand colors updated?

We periodically review and update brand color data. If GoodRx rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.

What other brands have similar colors?

Click on any GoodRx color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the GoodRx palette

Of the 4 recorded colors, 2 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

GoodRx and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by GoodRx.