Powder logo

Powder Brand Colors

Powder is a gaming highlights and clip-sharing app that automatically captures and syncs gaming highlights from console and PC sessions, allowing gamers to easily edit and share memorable gameplay moments with friends and social media. It targets the booming gaming content creator market. Powder's bold brand reflects the energy and excitement of competitive gaming culture.

https://powder.com

Canary (#BEFC5C) carries the Powder identity, alongside Cod Gray (#101010) and Perano (#A8B4F0). Cod Gray alone reaches the 4.5:1 minimum WCAG 2.1 SC 1.4.3 sets for normal-size text on a white background, measuring 19.03:1, while Canary sits lowest at 1.22:1.

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Powder Color Palette

Powder uses 3 official colors in its brand identity.

Canary

#BEFC5C
HEX #BEFC5C
RGB 190, 252, 92
HSL 83.2°, 96.4%, 67.5%
On white 1.22:1
On black 17.27:1
As text on white Fail

Cod Gray

#101010
HEX #101010
RGB 16, 16, 16
HSL 0.0°, 0.0%, 6.3%
On white 19.03:1
On black 1.1:1
As text on white AAA

Perano

#A8B4F0
HEX #A8B4F0
RGB 168, 180, 240
HSL 230.0°, 70.6%, 80.0%
On white 2.01:1
On black 10.45:1
As text on white Fail

Frequently Asked Questions

What are the official Powder brand colors?
Powder uses 3 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Powder brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Powder colors official?
The color codes on this page are sourced from Powder's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Powder brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Powder brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Powder's brand guidelines.
What is the primary Powder color?
The primary Powder brand color is Canary (#BEFC5C). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Powder colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Powder colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Powder rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Powder color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Powder palette

Of the 3 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

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Powder and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Powder.