Habitify logo

Habitify Brand Colors

Habitify is a habit tracking and daily routine management app for iOS, macOS, and Android that helps users build positive habits and measure progress with clean analytics and reminders. It targets productivity-minded individuals pursuing self-improvement goals. Habitify's clean, structured brand reflects the organized, systematic approach to building better daily routines.

https://habitify.com

Habitify's brand guidelines fix Cod Gray (#080808) and Dodger Blue (#2A67F4). All of them meet the 4.5:1 threshold WCAG AA applies to normal-size body text on white, the narrowest margin being Dodger Blue at 4.83:1.

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Habitify Color Palette

Habitify uses 2 official colors in its brand identity.

Cod Gray

#080808
HEX #080808
RGB 8, 8, 8
HSL 0.0°, 0.0%, 3.1%
On white 20.03:1
On black 1.05:1
As text on white AAA

Dodger Blue

#2A67F4
HEX #2A67F4
RGB 42, 103, 244
HSL 221.9°, 90.2%, 56.1%
On white 4.83:1
On black 4.34:1
As text on white AA

Frequently Asked Questions

What are the official Habitify brand colors?
Habitify uses 2 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Habitify brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Habitify colors official?
The color codes on this page are sourced from Habitify's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Habitify brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Habitify brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Habitify's brand guidelines.
What is the primary Habitify color?
The primary Habitify brand color is Cod Gray (#080808). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Habitify colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Habitify colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Habitify rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Habitify color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Habitify palette

Of the 2 recorded colors, 2 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

Habitify and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Habitify.