HabitMinder logo

HabitMinder Brand Colors

HabitMinder is a habit and lifestyle tracking app that helps users build healthy routines across fitness, hydration, sleep, and wellness by sending customizable reminders and tracking streak progress. It targets health-conscious users seeking structured daily improvement. HabitMinder's fresh brand palette reflects health, balance, and the positive momentum of consistent habits.

https://habitminder.com

HabitMinder's brand guidelines fix Mine Shaft (#282828) and Brick Red (#D53142). All of them meet WCAG AA's 4.5:1 floor for body text on white, the narrowest margin being Brick Red at 4.83:1, so any of them can carry normal-size body text.

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HabitMinder Color Palette

HabitMinder uses 2 official colors in its brand identity.

Mine Shaft

#282828
HEX #282828
RGB 40, 40, 40
HSL 0.0°, 0.0%, 15.7%
On white 14.74:1
On black 1.42:1
As text on white AAA

Brick Red

#D53142
HEX #D53142
RGB 213, 49, 66
HSL 353.8°, 66.1%, 51.4%
On white 4.83:1
On black 4.35:1
As text on white AA

Frequently Asked Questions

What are the official HabitMinder brand colors?
HabitMinder uses 2 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use HabitMinder brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these HabitMinder colors official?
The color codes on this page are sourced from HabitMinder's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each HabitMinder brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use HabitMinder brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check HabitMinder's brand guidelines.
What is the primary HabitMinder color?
The primary HabitMinder brand color is Mine Shaft (#282828). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do HabitMinder colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two HabitMinder colors together.
How often are brand colors updated?
We periodically review and update brand color data. If HabitMinder rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any HabitMinder color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the HabitMinder palette

Of the 2 recorded colors, 2 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

HabitMinder and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by HabitMinder.