Digit logo

Digit Brand Colors

Digit is an automated savings app that analyzes user spending patterns to move small amounts of money into savings automatically, helping users build savings effortlessly without manual effort. It targets Americans struggling to save consistently. Digit's warm, rounded brand evokes the approachable simplicity of effortless, automatic saving.

https://digit.com

The official Digit palette comprises three colors: Cod Gray (#1A1A1A), Pattens Blue (#DEEEFF), and Dodger Blue (#1B89FF). Cod Gray alone reaches the 4.5:1 contrast ratio WCAG AA requires of normal-size body text on a white background, measuring 17.4:1, while Pattens Blue sits lowest at 1.18:1.

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Digit Color Palette

Digit uses 3 official colors in its brand identity.

Cod Gray

#1A1A1A
HEX #1A1A1A
RGB 26, 26, 26
HSL 0.0°, 0.0%, 10.2%
On white 17.4:1
On black 1.21:1
As text on white AAA

Pattens Blue

#DEEEFF
HEX #DEEEFF
RGB 222, 238, 255
HSL 210.9°, 100.0%, 93.5%
On white 1.18:1
On black 17.78:1
As text on white Fail

Dodger Blue

#1B89FF
HEX #1B89FF
RGB 27, 137, 255
HSL 211.1°, 100.0%, 55.3%
On white 3.46:1
On black 6.07:1
As text on white AA Large

Frequently Asked Questions

What are the official Digit brand colors?
Digit uses 3 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Digit brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Digit colors official?
The color codes on this page are sourced from Digit's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Digit brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Digit brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Digit's brand guidelines.
What is the primary Digit color?
The primary Digit brand color is Cod Gray (#1A1A1A). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Digit colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Digit colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Digit rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Digit color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Digit palette

Of the 3 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

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Digit and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Digit.