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HubSpot Brand Colors

"Grow better"

HubSpot is a CRM platform providing marketing, sales, and customer service software to help businesses grow better.

https://hubspot.com

Pickled Bluewood (#2D3E50) heads the official HubSpot palette, followed by Forget Me Not (#FFF1EE) and HubSpot Orange (#FF7A59). Pickled Bluewood alone reaches the 4.5:1 contrast ratio WCAG AA requires of normal-size body text on a white background, measuring 10.96:1, leaving the other two for fills, large text, and non-text elements.

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HubSpot Color Palette

HubSpot uses 3 official colors in its brand identity.

Pickled Bluewood

#2D3E50
HEX #2D3E50
RGB 45, 62, 80
HSL 210.9°, 28.0%, 24.5%
On white 10.96:1
On black 1.92:1
As text on white AAA

Forget Me Not

#FFF1EE
HEX #FFF1EE
RGB 255, 241, 238
HSL 10.6°, 100.0%, 96.7%
On white 1.1:1
On black 19.07:1
As text on white Fail

HubSpot Orange

#FF7A59
HEX #FF7A59
RGB 255, 122, 89
HSL 11.9°, 100.0%, 67.5%
On white 2.57:1
On black 8.18:1
As text on white Fail

Frequently Asked Questions

What are the official HubSpot brand colors?
HubSpot uses 3 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use HubSpot brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these HubSpot colors official?
The color codes on this page are sourced from HubSpot's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each HubSpot brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use HubSpot brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check HubSpot's brand guidelines.
What is the primary HubSpot color?
The primary HubSpot brand color is Pickled Bluewood (#2D3E50). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do HubSpot colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two HubSpot colors together.
How often are brand colors updated?
We periodically review and update brand color data. If HubSpot rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any HubSpot color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the HubSpot palette

Of the 3 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

HubSpot and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by HubSpot.