Hulu logo

Hulu Brand Colors

"Come TV with us"

Hulu is an American streaming service offering live and on-demand TV, movies, and original content from Disney, Fox, and NBCUniversal.

https://hulu.com

Hulu documents two official colors for its entertainment identity: Woodsmoke (#040405) and Hulu Green (#1CE783). Measured against white, just one value satisfies WCAG AA's 4.5:1 floor for body text: Woodsmoke, at 20.49:1, leaving the other for fills, headline-size text, and non-text roles.

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Hulu Color Palette

Hulu uses 2 official colors in its brand identity.

Woodsmoke

#040405
HEX #040405
RGB 4, 4, 5
HSL 240.0°, 11.1%, 1.8%
On white 20.49:1
On black 1.02:1
As text on white AAA

Hulu Green

#1CE783
HEX #1CE783
RGB 28, 231, 131
HSL 150.4°, 80.9%, 50.8%
On white 1.64:1
On black 12.81:1
As text on white Fail

Frequently Asked Questions

What are the official Hulu brand colors?
Hulu uses 2 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Hulu brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Hulu colors official?
The color codes on this page are sourced from Hulu's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Hulu brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Hulu brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Hulu's brand guidelines.
What is the primary Hulu color?
The primary Hulu brand color is Woodsmoke (#040405). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Hulu colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Hulu colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Hulu rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Hulu color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Hulu palette

Of the 2 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

Hulu and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Hulu.