IBM Brand Colors

Q: What are the official IBM brand colors?

IBM uses 1 official brand colors in its visual identity. Each color includes exact HEX, RGB, and HSL values.

Q: How do I use IBM brand colors in CSS?

Copy the HEX code and use it in CSS like: color: #HEX; or background-color: #HEX;

Q: Are these IBM colors official?

The color codes are sourced from IBM's publicly available brand guidelines, press kits, and official resources.

Q: What color formats are available?

Each color is shown in HEX, RGB, and HSL. Click a swatch for HSV, CMYK, and OKLCH values.

Q: Can I use IBM brand colors in my project?

Brand colors can be referenced for educational or editorial purposes. For commercial use implying endorsement, check IBM's brand guidelines.

Q: What is the primary IBM color?

The primary color is the first listed in the brand palette and is typically the most recognizable.

Q: How do I ensure color accuracy across devices?

HEX and RGB render consistently on screens. For print, convert to CMYK. Always proof on target devices.

Q: Do IBM colors meet accessibility standards?

Accessibility depends on color pairing. Each color page shows WCAG contrast ratios against white and black.

Q: How often are brand colors updated?

We periodically review and update brand color data when companies rebrand or publish new guidelines.

Q: What other brands have similar colors?

Click any color to see other brands using the same hex value. Browse all brands on the Brands page.

"Let's create"

IBM is a multinational technology corporation providing cloud computing, AI, and enterprise software solutions for businesses worldwide.

https://ibm.com

IBM publishes a single official color, a blue: IBM Blue (#0530AD). Against white it measures 10.33:1, clearing the 4.5:1 contrast ratio WCAG AA requires of normal-size body text.

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IBM Color Palette

IBM uses 1 official color in its brand identity.

IBM Blue

#0530AD

HEX #0530AD

RGB 5, 48, 173

HSL 224.6°, 94.4%, 34.9%

On white 10.33:1

On black 2.03:1

As text on white AAA

Frequently Asked Questions

What are the official IBM brand colors?

IBM uses 1 official brand color in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.

How do I use IBM brand colors in CSS?

Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.

Are these IBM colors official?

The color codes on this page are sourced from IBM's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.

What color formats are available?

Each IBM brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.

Can I use IBM brand colors in my project?

Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check IBM's brand guidelines.

What is the primary IBM color?

The primary IBM brand color is IBM Blue (#0530AD). This is the first color listed in the brand palette and is typically the most recognizable.

How do I ensure color accuracy across devices?

HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.

Do IBM colors meet accessibility standards?

Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two IBM colors together.

How often are brand colors updated?

We periodically review and update brand color data. If IBM rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.

What other brands have similar colors?

Click on any IBM color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the IBM palette

Of the 1 recorded color, 1 reaches the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

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IBM and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by IBM.