IFTTT logo

IFTTT Brand Colors

IFTTT (If This Then That) is an automation platform that connects hundreds of apps, devices, and services to create custom automated workflows called Applets, enabling non-technical users to automate repetitive digital tasks. Used by millions of consumers and businesses, it is a pioneer in consumer automation. IFTTT's bright, clean brand reflects the simplicity of connecting technology.

https://ifttt.com

The official IFTTT palette sets teal against one neutral: Mine Shaft (#222222) and Picton Blue (#52C7F3). Measured against white, just one value satisfies the 4.5:1 threshold WCAG AA applies to normal-size body text: Mine Shaft, at 15.91:1; the other is limited to backgrounds, display-size type, and non-text elements.

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IFTTT Color Palette

IFTTT uses 2 official colors in its brand identity.

Mine Shaft

#222222
HEX #222222
RGB 34, 34, 34
HSL 0.0°, 0.0%, 13.3%
On white 15.91:1
On black 1.32:1
As text on white AAA

Picton Blue

#52C7F3
HEX #52C7F3
RGB 82, 199, 243
HSL 196.4°, 87.0%, 63.7%
On white 1.94:1
On black 10.82:1
As text on white Fail

Frequently Asked Questions

What are the official IFTTT brand colors?
IFTTT uses 2 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use IFTTT brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these IFTTT colors official?
The color codes on this page are sourced from IFTTT's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each IFTTT brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use IFTTT brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check IFTTT's brand guidelines.
What is the primary IFTTT color?
The primary IFTTT brand color is Mine Shaft (#222222). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do IFTTT colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two IFTTT colors together.
How often are brand colors updated?
We periodically review and update brand color data. If IFTTT rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any IFTTT color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the IFTTT palette

Of the 2 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

IFTTT and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by IFTTT.