Instacart logo

Instacart Brand Colors

Instacart is a leading US and Canadian grocery delivery and pickup platform that partners with major supermarkets to offer same-day delivery from thousands of store locations. Used by millions of households, it transformed how Americans shop for groceries. Instacart's warm carrot-orange brand reflects freshness, speed, and the convenience of groceries delivered to your door.

https://instacart.com

0AAD05 (#0AAD05) heads the official Instacart palette, followed by FF7009 (#FF7009) and 003D29 (#003D29). Measured against white, just one value satisfies the 4.5:1 contrast ratio WCAG AA requires of normal-size body text: 003D29, at 12.36:1, leaving the other two for fills, headline-size text, and non-text roles.

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Instacart Color Palette

Instacart uses 3 official colors in its brand identity.

0AAD05

#0AAD05
HEX #0AAD05
RGB 10, 173, 5
HSL 118.2°, 94.4%, 34.9%
On white 3.0:1
On black 6.99:1
As text on white AA Large

FF7009

#FF7009
HEX #FF7009
RGB 255, 112, 9
HSL 25.1°, 100.0%, 51.8%
On white 2.77:1
On black 7.57:1
As text on white Fail

003D29

#003D29
HEX #003D29
RGB 0, 61, 41
HSL 160.3°, 100.0%, 12.0%
On white 12.36:1
On black 1.7:1
As text on white AAA

Frequently Asked Questions

What are the official Instacart brand colors?
Instacart uses 3 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Instacart brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Instacart colors official?
The color codes on this page are sourced from Instacart's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Instacart brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Instacart brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Instacart's brand guidelines.
What is the primary Instacart color?
The primary Instacart brand color is 0AAD05 (#0AAD05). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Instacart colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Instacart colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Instacart rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Instacart color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Instacart palette

Of the 3 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

Instacart and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Instacart.