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Jasper Brand Colors

Jasper is an AI writing assistant platform used by marketing teams, content creators, and enterprises to generate high-quality copy, blog posts, social media content, and ad creatives at scale. It was among the first major commercial AI content tools. Jasper's orange brand conveys creative energy, productivity, and the power of AI-accelerated content creation.

https://jasper.com

The official Jasper palette sets magenta, blue, violet, teal, yellow, and green against one neutral: FF61D3 (#FF61D3), ADB5C4 (#ADB5C4), 060606 (#060606), B318FF (#B318FF), 00F0FF (#00F0FF), and FFCC29 (#FFCC29), and 1 more. Measured against white, two of them satisfy WCAG AA's 4.5:1 floor for body text; the other five fall below it, 3CF7A2 lowest at 1.4:1.

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Jasper Color Palette

Jasper uses 7 official colors in its brand identity.

FF61D3

#FF61D3
HEX #FF61D3
RGB 255, 97, 211
HSL 316.7°, 100.0%, 69.0%
On white 2.66:1
On black 7.9:1
As text on white Fail

ADB5C4

#ADB5C4
HEX #ADB5C4
RGB 173, 181, 196
HSL 219.1°, 16.3%, 72.4%
On white 2.06:1
On black 10.18:1
As text on white Fail

060606

#060606
HEX #060606
RGB 6, 6, 6
HSL 0.0°, 0.0%, 2.4%
On white 20.26:1
On black 1.04:1
As text on white AAA

B318FF

#B318FF
HEX #B318FF
RGB 179, 24, 255
HSL 280.3°, 100.0%, 54.7%
On white 4.68:1
On black 4.49:1
As text on white AA

00F0FF

#00F0FF
HEX #00F0FF
RGB 0, 240, 255
HSL 183.5°, 100.0%, 50.0%
On white 1.41:1
On black 14.91:1
As text on white Fail

FFCC29

#FFCC29
HEX #FFCC29
RGB 255, 204, 41
HSL 45.7°, 100.0%, 58.0%
On white 1.51:1
On black 13.92:1
As text on white Fail

3CF7A2

#3CF7A2
HEX #3CF7A2
RGB 60, 247, 162
HSL 152.7°, 92.1%, 60.2%
On white 1.4:1
On black 15.02:1
As text on white Fail

Frequently Asked Questions

What are the official Jasper brand colors?
Jasper uses 7 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Jasper brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Jasper colors official?
The color codes on this page are sourced from Jasper's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Jasper brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Jasper brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Jasper's brand guidelines.
What is the primary Jasper color?
The primary Jasper brand color is FF61D3 (#FF61D3). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Jasper colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Jasper colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Jasper rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Jasper color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Jasper palette

Of the 7 recorded colors, 2 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

Jasper and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Jasper.