Kayak logo

Kayak Brand Colors

Kayak is a major online travel search engine that aggregates flight, hotel, car rental, and vacation package options from hundreds of booking sites, helping travelers compare prices and find the best deals in one search. Used by millions of travelers worldwide, it simplified comparison shopping for travel. Kayak's orange brand conveys the energy and adventure of travel exploration.

https://kayak.com

Recorded here is the official Kayak palette: FF690F (#FF690F). At 2.88:1 against white it sits under the 4.5:1 threshold WCAG AA applies to normal-size body text; fills, headline-size text, and non-text roles remain open to it.

Download logo:
PNG WebP JPEG

Kayak Color Palette

Kayak uses 1 official color in its brand identity.

FF690F

#FF690F
HEX #FF690F
RGB 255, 105, 15
HSL 22.5°, 100.0%, 52.9%
On white 2.88:1
On black 7.28:1
As text on white Fail

Frequently Asked Questions

What are the official Kayak brand colors?
Kayak uses 1 official brand color in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Kayak brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Kayak colors official?
The color codes on this page are sourced from Kayak's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Kayak brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Kayak brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Kayak's brand guidelines.
What is the primary Kayak color?
The primary Kayak brand color is FF690F (#FF690F). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Kayak colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Kayak colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Kayak rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Kayak color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Kayak palette

Of the 1 recorded color, 0 reaches the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

Kayak and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Kayak.