Klaviyo logo

Klaviyo Brand Colors

Klaviyo is a powerful email and SMS marketing automation platform built specifically for e-commerce brands, enabling marketers to segment audiences, automate personalized messaging, and analyze revenue attribution from campaigns. It is a leading CRM tool for Shopify and DTC brands. Klaviyo's dark, confident brand conveys data intelligence and revenue-driven marketing sophistication.

https://klaviyo.com

Klaviyo's published brand guidelines record five official colors: Burnt Sienna (#EF6351), FFFAF3 (#FFFAF3), 232426 (#232426), BBC7B6 (#BBC7B6), and C9AEF1 (#C9AEF1). Against white only 232426 meets the 4.5:1 minimum WCAG 2.1 SC 1.4.3 sets for normal-size text, at 15.53:1; the other four are limited to backgrounds, display-size type, and non-text elements.

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Klaviyo Color Palette

Klaviyo uses 5 official colors in its brand identity.

Burnt Sienna

#EF6351
HEX #EF6351
RGB 239, 99, 81
HSL 6.8°, 83.2%, 62.7%
On white 3.19:1
On black 6.57:1
As text on white AA Large

FFFAF3

#FFFAF3
HEX #FFFAF3
RGB 255, 250, 243
HSL 35.0°, 100.0%, 97.6%
On white 1.04:1
On black 20.22:1
As text on white Fail

232426

#232426
HEX #232426
RGB 35, 36, 38
HSL 220.0°, 4.1%, 14.3%
On white 15.53:1
On black 1.35:1
As text on white AAA

BBC7B6

#BBC7B6
HEX #BBC7B6
RGB 187, 199, 182
HSL 102.4°, 13.2%, 74.7%
On white 1.76:1
On black 11.96:1
As text on white Fail

C9AEF1

#C9AEF1
HEX #C9AEF1
RGB 201, 174, 241
HSL 264.2°, 70.5%, 81.4%
On white 1.94:1
On black 10.81:1
As text on white Fail

Frequently Asked Questions

What are the official Klaviyo brand colors?
Klaviyo uses 5 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Klaviyo brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Klaviyo colors official?
The color codes on this page are sourced from Klaviyo's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Klaviyo brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Klaviyo brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Klaviyo's brand guidelines.
What is the primary Klaviyo color?
The primary Klaviyo brand color is Burnt Sienna (#EF6351). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Klaviyo colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Klaviyo colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Klaviyo rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Klaviyo color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Klaviyo palette

Of the 5 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

Klaviyo and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Klaviyo.