Kraken Brand Colors

Q: How do I use Kraken brand colors in CSS?

Copy the HEX code and use it in CSS like: color: #HEX; or background-color: #HEX;

Q: Are these Kraken colors official?

The color codes are sourced from Kraken's publicly available brand guidelines, press kits, and official resources.

Q: What color formats are available?

Each color is shown in HEX, RGB, and HSL. Click a swatch for HSV, CMYK, and OKLCH values.

Q: Can I use Kraken brand colors in my project?

Brand colors can be referenced for educational or editorial purposes. For commercial use implying endorsement, check Kraken's brand guidelines.

Q: What is the primary Kraken color?

The primary color is the first listed in the brand palette and is typically the most recognizable.

Q: How do I ensure color accuracy across devices?

HEX and RGB render consistently on screens. For print, convert to CMYK. Always proof on target devices.

Q: Do Kraken colors meet accessibility standards?

Accessibility depends on color pairing. Each color page shows WCAG contrast ratios against white and black.

Q: How often are brand colors updated?

We periodically review and update brand color data when companies rebrand or publish new guidelines.

Q: What other brands have similar colors?

Click any color to see other brands using the same hex value. Browse all brands on the Brands page.

Kraken is one of the oldest and most reputable US-based cryptocurrency exchanges, offering trading in a wide range of digital assets with a strong focus on security, regulatory compliance, and institutional-grade features alongside retail services. Founded in 2011, it is a trusted gateway for serious crypto traders. Kraken's deep purple brand projects reliability and expertise.

https://kraken.com

Kraken's published brand guidelines record three official colors: Almost Royal (#7434F3), Dreamy Candy Forest (#B494E6), and Liliac (#BC91F7). Against white only Almost Royal meets the 4.5:1 contrast ratio WCAG AA requires of normal-size body text, at 5.95:1, leaving the other two for fills, headline-size text, and non-text roles.

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Kraken Color Palette

Kraken uses 3 official colors in its brand identity.

Almost Royal

#7434F3

HEX #7434F3

RGB 116, 52, 243

HSL 260.1°, 88.8%, 57.8%

On white 5.95:1

On black 3.53:1

As text on white AA

Dreamy Candy Forest

#B494E6

HEX #B494E6

RGB 180, 148, 230

HSL 263.4°, 62.1%, 74.1%

On white 2.52:1

On black 8.32:1

As text on white Fail

Liliac

#BC91F7

HEX #BC91F7

RGB 188, 145, 247

HSL 265.3°, 86.4%, 76.9%

On white 2.46:1

On black 8.53:1

As text on white Fail

Frequently Asked Questions

What are the official Kraken brand colors?

Kraken uses 3 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.

How do I use Kraken brand colors in CSS?

Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.

Are these Kraken colors official?

The color codes on this page are sourced from Kraken's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.

What color formats are available?

Each Kraken brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.

Can I use Kraken brand colors in my project?

Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Kraken's brand guidelines.

What is the primary Kraken color?

The primary Kraken brand color is Almost Royal (#7434F3). This is the first color listed in the brand palette and is typically the most recognizable.

How do I ensure color accuracy across devices?

HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.

Do Kraken colors meet accessibility standards?

Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Kraken colors together.

How often are brand colors updated?

We periodically review and update brand color data. If Kraken rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.

What other brands have similar colors?

Click on any Kraken color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Kraken palette

Of the 3 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

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Kraken and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Kraken.