Life360 logo

Life360 Brand Colors

Life360 is a family safety and location-sharing platform that provides real-time GPS location of family members, driving behavior reports, and emergency assistance features. Used by tens of millions of families, it offers peace of mind for parents. Life360's bright, friendly green brand signals safety, connection, and the reassuring visibility of keeping loved ones close.

https://life360.com

Electric Violet (#8652FF) heads the official Life360 palette, followed by Downriver (#092C45), Bermuda (#85C8DB), and Athens Gray (#F6F5F8). Against white, Electric Violet and Downriver meet the 4.5:1 minimum WCAG 2.1 SC 1.4.3 sets for normal-size text; the other two fall below it, Athens Gray lowest at 1.09:1.

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Life360 Color Palette

Life360 uses 4 official colors in its brand identity.

Electric Violet

#8652FF
HEX #8652FF
RGB 134, 82, 255
HSL 258.0°, 100.0%, 66.1%
On white 4.5:1
On black 4.66:1
As text on white AA

Downriver

#092C45
HEX #092C45
RGB 9, 44, 69
HSL 205.0°, 76.9%, 15.3%
On white 14.41:1
On black 1.46:1
As text on white AAA

Bermuda

#85C8DB
HEX #85C8DB
RGB 133, 200, 219
HSL 193.3°, 54.4%, 69.0%
On white 1.86:1
On black 11.28:1
As text on white Fail

Athens Gray

#F6F5F8
HEX #F6F5F8
RGB 246, 245, 248
HSL 260.0°, 17.6%, 96.7%
On white 1.09:1
On black 19.33:1
As text on white Fail

Frequently Asked Questions

What are the official Life360 brand colors?
Life360 uses 4 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Life360 brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Life360 colors official?
The color codes on this page are sourced from Life360's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Life360 brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Life360 brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Life360's brand guidelines.
What is the primary Life360 color?
The primary Life360 brand color is Electric Violet (#8652FF). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Life360 colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Life360 colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Life360 rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Life360 color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Life360 palette

Of the 4 recorded colors, 2 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

Life360 and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Life360.