Lifesum Brand Colors

Q: How do I use Lifesum brand colors in CSS?

Copy the HEX code and use it in CSS like: color: #HEX; or background-color: #HEX;

Q: Are these Lifesum colors official?

The color codes are sourced from Lifesum's publicly available brand guidelines, press kits, and official resources.

Q: What color formats are available?

Each color is shown in HEX, RGB, and HSL. Click a swatch for HSV, CMYK, and OKLCH values.

Q: Can I use Lifesum brand colors in my project?

Brand colors can be referenced for educational or editorial purposes. For commercial use implying endorsement, check Lifesum's brand guidelines.

Q: What is the primary Lifesum color?

The primary color is the first listed in the brand palette and is typically the most recognizable.

Q: How do I ensure color accuracy across devices?

HEX and RGB render consistently on screens. For print, convert to CMYK. Always proof on target devices.

Q: Do Lifesum colors meet accessibility standards?

Accessibility depends on color pairing. Each color page shows WCAG contrast ratios against white and black.

Q: How often are brand colors updated?

We periodically review and update brand color data when companies rebrand or publish new guidelines.

Q: What other brands have similar colors?

Click any color to see other brands using the same hex value. Browse all brands on the Brands page.

Lifesum is a Swedish nutrition and diet tracking app that helps users log meals, track macros, and follow personalized diet plans with guidance tailored to their health goals. Used by millions in Europe and North America, it covers everything from calorie counting to meal planning. Lifesum's clean, fresh green brand reflects health, vitality, and wholesome nutrition.

https://lifesum.com

Against white, the Lifesum palette measures 1.05:1 at its lowest and 15.52:1 at its highest: Mine Shaft (#242424), Spring Wood (#FAFAF5), and Ocean Green (#37B97D). Only Mine Shaft meets the 4.5:1 threshold WCAG AA applies to normal-size body text on white, leaving the other two for fills, large text, and non-text elements.

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Lifesum Color Palette

Lifesum uses 3 official colors in its brand identity.

Mine Shaft

#242424

HEX #242424

RGB 36, 36, 36

HSL 0.0°, 0.0%, 14.1%

On white 15.52:1

On black 1.35:1

As text on white AAA

Spring Wood

#FAFAF5

HEX #FAFAF5

RGB 250, 250, 245

HSL 60.0°, 33.3%, 97.1%

On white 1.05:1

On black 20.06:1

As text on white Fail

Ocean Green

#37B97D

HEX #37B97D

RGB 55, 185, 125

HSL 152.3°, 54.2%, 47.1%

On white 2.5:1

On black 8.4:1

As text on white Fail

Frequently Asked Questions

What are the official Lifesum brand colors?

Lifesum uses 3 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.

How do I use Lifesum brand colors in CSS?

Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.

Are these Lifesum colors official?

The color codes on this page are sourced from Lifesum's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.

What color formats are available?

Each Lifesum brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.

Can I use Lifesum brand colors in my project?

Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Lifesum's brand guidelines.

What is the primary Lifesum color?

The primary Lifesum brand color is Mine Shaft (#242424). This is the first color listed in the brand palette and is typically the most recognizable.

How do I ensure color accuracy across devices?

HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.

Do Lifesum colors meet accessibility standards?

Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Lifesum colors together.

How often are brand colors updated?

We periodically review and update brand color data. If Lifesum rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.

What other brands have similar colors?

Click on any Lifesum color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Lifesum palette

Of the 3 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

Lifesum and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Lifesum.