Linktree logo

Linktree Brand Colors

Linktree is the original link-in-bio platform that allows social media creators, brands, and individuals to create a single landing page aggregating all their important links for sharing in Instagram and TikTok bios. Used by millions of creators worldwide, it became the de facto standard for creator link management. Linktree's green brand reflects growth and the interconnectedness of digital identity.

https://linktree.com

Linktree's published brand guidelines record three official colors: Ebony Clay (#1E2330), Pear (#D2E823), and Pastel Green (#42E661). Ebony Clay alone reaches WCAG AA's 4.5:1 floor for body text on a white background, measuring 15.69:1, leaving the other two for fills, headline-size text, and non-text roles.

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Linktree Color Palette

Linktree uses 3 official colors in its brand identity.

Ebony Clay

#1E2330
HEX #1E2330
RGB 30, 35, 48
HSL 223.3°, 23.1%, 15.3%
On white 15.69:1
On black 1.34:1
As text on white AAA

Pear

#D2E823
HEX #D2E823
RGB 210, 232, 35
HSL 66.7°, 81.1%, 52.4%
On white 1.37:1
On black 15.31:1
As text on white Fail

Pastel Green

#42E661
HEX #42E661
RGB 66, 230, 97
HSL 131.3°, 76.6%, 58.0%
On white 1.65:1
On black 12.72:1
As text on white Fail

Frequently Asked Questions

What are the official Linktree brand colors?
Linktree uses 3 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Linktree brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Linktree colors official?
The color codes on this page are sourced from Linktree's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Linktree brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Linktree brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Linktree's brand guidelines.
What is the primary Linktree color?
The primary Linktree brand color is Ebony Clay (#1E2330). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Linktree colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Linktree colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Linktree rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Linktree color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Linktree palette

Of the 3 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

Linktree and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Linktree.