Loom logo

Loom Brand Colors

"Say it with video"

Loom is an async video messaging platform that lets teams communicate through quick screen recordings instead of meetings.

https://loom.com

Recorded here is the official Loom palette: Valhalla (#2B1C50) and Royal Blue (#565ADD). Every value satisfies WCAG AA's 4.5:1 floor for body text on white, Royal Blue most narrowly at 5.38:1, so any of them can carry normal-size body text.

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Loom Color Palette

Loom uses 2 official colors in its brand identity.

Valhalla

#2B1C50
HEX #2B1C50
RGB 43, 28, 80
HSL 257.3°, 48.1%, 21.2%
On white 15.17:1
On black 1.38:1
As text on white AAA

Royal Blue

#565ADD
HEX #565ADD
RGB 86, 90, 221
HSL 238.2°, 66.5%, 60.2%
On white 5.38:1
On black 3.9:1
As text on white AA

Frequently Asked Questions

What are the official Loom brand colors?
Loom uses 2 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Loom brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Loom colors official?
The color codes on this page are sourced from Loom's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Loom brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Loom brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Loom's brand guidelines.
What is the primary Loom color?
The primary Loom brand color is Valhalla (#2B1C50). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Loom colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Loom colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Loom rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Loom color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Loom palette

Of the 2 recorded colors, 2 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

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Loom and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Loom.